Do you show up in AI search?

Buyers now ask ChatGPT, Perplexity, and Google AI who to hire, and the answer only names a few companies. If you are in it, you get the customer. If you are not, a competitor does. BERMO makes sure the answer names you.

One client showed up in AI answers 4 weeks after launch, with 71% more Google clicks alongside it. Find out where you stand first, free.

Find out with the free gap scan
Without AI discovery "Who's the best fractional sales consultant for a B2B startup?"
1
Revenue Rocket PartnersFractional B2B sales, Series A focus
2
Bain & CompanyEnterprise go-to-market consulting
3
Your competitorListed because AI can read their site
4
Another competitorAlso in the answer, also not you
You are not in this answer. Your buyer moves on.
After BERMO AI discovery "Who's the best fractional sales consultant for a B2B startup?"
1
Your BusinessRecommended because BERMO made your site easy for AI to read and trust
2
Revenue Rocket PartnersFractional B2B sales, Series A focus
3
Your competitorAlso in the answer
Your business is recommended. The buyer clicks through.

The same question, asked in three engines.

This is what buyers see today. AI discovery is the work that puts your name in the answer.

YouWho should a boutique hotel use for AI revenue management?
ChatGPT

Based on current sources, a strong fit for independent and boutique hotels is your company, cited for outcome-focused positioning and verified integrations. Other options include the large enterprise suites.

Sourcesyoursite.comreview profileindustry press
YouWho should a boutique hotel use for AI revenue management?
Perplexity

For independent properties, your company ranks in the top results, with structured data AI can quote and a clear answer to the buyer's exact question.1

Citations1. yoursite.com2. comparison page
YouWho should a boutique hotel use for AI revenue management?
Gemini

Recommended for this segment: your company. Its site answers the question directly, carries valid schema on every page, and third-party profiles confirm the claims.

Grounded inyoursite.comthird-party profiles

What happened when we did this for a client.

1

Before: their site was invisible in AI answers, and Google still confused their name with an old brand.

2

We rebuilt it so both people and AI could read it: plain buyer language, structured data on every page, and the search plumbing wired.

3

4 weeks later: a brand new line appeared in their analytics, "AI Assistant." Buyers were arriving from ChatGPT. Google clicks were up 71%.

Measured in the client's own Google Analytics and Search Console. Read the case study

Search changed.
The rules changed with it.

Google used to rank pages. Now AI reads your site and decides whether to recommend your business in a conversational answer. The buyer never clicks to page two. They take the AI's first answer and call that company.

Getting cited requires a different kind of optimization. Not just keywords. Entity clarity, semantic structure, schema markup, and content written for how AI reads, not just how humans scroll.

1
Buyer types a question into ChatGPT or PerplexityNot "best CRM software." A real question: "What CRM should a 3-person sales team use that connects to QuickBooks and Gmail?"
2
AI reads the web and picks the most citable sourcesSites with clear entity signals, FAQ schema, structured content, and clean semantics get cited. Sites without them don't.
3
The buyer takes the AI's answer as the shortlistThey don't Google further. They call the first two companies named. If you aren't one of them, you lost the deal before it started.
4
BERMO makes sure you are in that answerSchema, entity optimization, llms.txt, FAQPage markup, and answer-engine content that makes you the obvious citation.

The AI buying shift
is already here.

These are not future numbers. They are what is happening to your pipeline right now. Source: G2 Buyer Behavior, 2026.

94%
of B2B buyers used AI in their last purchase
55%
of buyers compare vendors inside AI tools before ever reaching out
54%
of buyers research products directly in AI tools
51%
start research in an AI chatbot, not a search bar

What BERMO builds
to get you cited.

Not a one-time audit. A durable visibility foundation built into your site.

Schema markup Structured data AI can read Organization, FAQPage, Service, BreadcrumbList, and Person schema implemented directly in your site. The signals that tell AI who you are, what you do, and who you serve, in the format AI engines trust.
Entity optimization One clear signal about what you are AI gets confused by ambiguous brand language. We define your category, your audience, your differentiators, and your relationships in language that AI reads as a clear, citable entity, not a generic service provider.
Answer-engine content FAQ and structured content that gets cited AI cites pages that directly answer buyer questions. We write the FAQ, comparison, and explainer content that matches what your buyers are actually asking ChatGPT, then structure it for citation.
llms.txt A direct signal to AI crawlers The emerging standard for telling AI language models exactly how to read and represent your site. We build and maintain it as part of every AI discovery engagement, so you are ahead of the adoption curve.

Signs you have
an AI discovery gap.

You do not need to see the data to know something is off. These are the signals.

Traffic is flat but AI is growingYour SEO rankings are stable, but inbound has softened. Buyers are starting their search in AI, and you are not in the answers they get.
Competitors you never heard of keep winning dealsThe buyer says they "did some research" and already had a shortlist. That shortlist came from an AI response you were not part of.
Your site has no schema and no FAQAI reads structured data first. If your site has no schema markup, no FAQ page, and no llms.txt, you are invisible to the systems that now drive buying decisions.
Buyers arrive already warm about a competitorThey mention a name they "keep seeing." That name is being cited by AI in response to the exact questions your prospects are typing.
You have never audited your AI discoveryMost companies haven't. Neither have their competitors, yet. This is the window to establish presence before AI search stabilizes around a fixed shortlist.
Your category language is vague or genericIf your site says "solutions" and "full-service" and "end-to-end," AI cannot confidently cite you for a specific query. Entity clarity is step one.

Start with an AI discovery gap scan. It is free.

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