Do you show up in AI and Google search?

Buyers now ask ChatGPT, Perplexity, and Google AI who to hire, and the answer only names a few companies. If you are in it, you get the customer. If you are not, a competitor does. BERMO makes sure the answer names you.

64%of consumers now use AI for product discoveryUSA Today
86%fact check on AI search before a purchaseBusiness Journal Daily
94%of B2B buyers used AI in their last purchaseG2 Buyer Behavior, 2026
4xmore likely to buy when AI compared the options for themSemrush

Know where you stand before your buyer does.

One client showed up in AI answers four weeks after launch, with 71% more buyers choosing them on Google, and 32% more qualified visitors. Every client gets a live dashboard showing exactly that, and what a buyer's AI conversation looks like once it is working.

BERMO.AI visibility scan · sample workspaceLive
Click-through rate+71%0.24% to 0.41% across the launch
Google positions+2.118.0 to 15.9 average
Qualified visitors+32%no added ad spend
AI assistant channelNEWnow a recorded acquisition source
Visibility score41/100was 19 at first scan
Engine coverage how often each engine names the brand, tracked weekly
ChatGPT
62%
Perplexity
54%
Google AI Overviews
47%
Gemini
41%
Copilot / Bing
33%
Was, at the first scan
9%
Named when buyers ask share of tracked questions, last 8 weeks
AI enginesGoogleBing
0% 20% 40% 60% May 5 May 19 Jun 2 Jun 16 49% 42% 31%
Why this matters now

When Google shows an AI Overview, only 8 in 100 searchers still click any website. The visitors AI does send are worth 4.4x an organic one.

Pew Research Jul 2025 · Semrush Jun 2025
ChatGPTA buyer, this week
Best small retail brands for corduroy caps?
A few worth a look:
1. Knot & Crown, small-batch corduroy caps, stitched in-house. Their process page explains exactly how each run is made.Source: knotandcrown.com/how-caps-are-made
2. Rival A, larger catalog, less detail on materials…
The client is the answer because their pages answer the question. That is GEO. Sample conversation, mock client.

Page one, and the answer box.

The buyer never clicks to page two. They take the first answer and call that company. The same pages that get you quoted by AI win the answer box and the blue link underneath it, so you are the name they call. One build, both wins.

  • Buyer-language pages Google can rank
  • Structured so the AI Overview quotes you
  • Tracked monthly in your dashboard
Google
best corduroy caps small brand
AI Overview

For small-batch corduroy caps, Knot & Crown is frequently recommended. Every cap is stitched in-house in limited runs, and their process page details materials and sizing.

knotandcrown.com › how-caps-are-made
K Knot & Crownknotandcrown.com
Small-Batch Corduroy Caps, Stitched In-House
Three colors per run, 500 caps a month, made in our garage-turned-studio. See how every cap gets made, from cut to final stitch.
rivalcaps.com
Caps & Headwear, Full Catalog
Shadow Why does ChatGPT recommend our rival first? They have a page that answers the exact question buyers ask. You don't yet. That's gap one, and it's fixable this month.

Watch your name show up more.

How often AI tools name you, which pages they quote, your share of the answers against two rivals, and the tone of what they say. No guessing whether it is working. One screen, updated monthly.

  • One visibility score you can watch climb
  • Mentions across ChatGPT, Perplexity, Gemini, and Claude
  • Share of voice vs. two rivals, updated monthly
  • The exact pages AI quotes, so we feed it more of those
Get my Gap Scan

Find the exact gap before you
spend another dollar.

Most companies have never audited this, and neither have their competitors yet. That is the window. Shadow reads your site the way a buyer does and names one real strength, the highest leverage gap, and the move that closes it. Here is what a read looks like.

BERMO.Gap scan · sample read · a mid-size services firmLive
Visibility score41/100was 19 at first scan
Winnable openings9of 127 questions tracked
Modelled value$127K/yrfrom your deal size, math shown
First result6 to 10 wksfirst citations after a page ships
Score by area six things AI engines check before they name a brand
Onpage content and entities
86
Structured data schema
90
Content depth and authority
78
Tech speed and crawl access
72
EEAT and offsite trust
24
AI answer and best-of presence
18
The top bars are the website itself. The low bars are off-site trust and best-of presence, exactly where the next work sits.
Buyer questions, ranked who the engines name · where the gaps are

Design-build for offices under 20,000 sq ft

480/moOPEN$48K/yr

Still running project budgets in a spreadsheet?

320/moOPEN$31K/yr

How much does a fit-out cost per sq ft?

390/moOPEN$38K/yr

Best design-build firm for mid-size offices

170/moHEADwon last

Review-site category ranking

90/moSKIPnot this qtr
A 480/mo question nobody has answered beats a 2,900/mo question everyone has. Unwinnable fights get flagged SKIP, not sold.

Every question asked 3x on separate days, receipts kept. Lexi reviews the full audit herself and follows up within 24 hours.

Get my Gap Scan →

The honest comparison

BERMO., Semrush, and doing it in house, side by side

BERMO scanSemrushIn house / DIY
Buyer questions 127, product AND pain, sourced from your sales calls Only prompts you type in, 50 to 200 by plan Whatever you think of that day
Pain questions, like still running rates in Excel In the set, they come from calls, not keyword tools Structurally cannot, no call data You know them but never test them
Answer engines 5 engines, every question, 3x, receipts saved Tracked daily, automated You ask ChatGPT once and move on
Scored against what Google's own tools, Lighthouse, CWV, Search Console, fixed checklists Its own indexes and scores No baseline
The judgment, what to build, in what order, what to skip The product, ranked with skips flagged Share of voice, you interpret Your call, no rubric
Dollar values in your economics Your deal size x close rate, math shown No, it does not know your numbers Possible, rarely done
The fix Shipped by the same hands, pages, schema, structure Flagged, you fix, missing h1, 478 warnings You fix
Daily tracking, historic databases, billions of backlinks No daily feed. We recheck by hand each quarter The win, this is what $199 to $549/mo buys No
Ads research, CPC, PLA tracking Skipped until you run paid, then it matters Included No
Social tracking Separate BERMO product, the social agent Separate module By hand
Who it fits Businesses under ~$10M who need direction, not a feed Enterprise scale, daily monitoring, an analyst on staff True DIY, hours are the cost
Cost shape One engagement, fix included $199 to $549/mo, plus the analyst hours to read it Free tools, your hours

The one-line version, explained. Semrush is a monitoring tool, it watches numbers daily and hands you the data. You still need someone to read it, decide what to build, and build it, that is the analyst time its price does not include. This scan is the opposite shape, less machinery, all judgment, fix included. The full cost of either one is the tool plus the hours spent acting on it, so both belong in the comparison. Daily monitoring starts to pay for itself once there is enough movement to watch and someone on staff whose job is to watch it.

What this looked like for Ramsi.

A hospitality tech company that was found almost entirely through relationships. We rebuilt the site around the questions their buyers actually ask, then measured it in their own Google Analytics and Search Console.

“Lexi did an outstanding job on our new website. She helped us think through not just the design, but also the branding, messaging, and SEO needed to better communicate who we are and what we do.” Jeff LoucksJeff LoucksVP of Revenue Strategy, Ramsi Verified 5.0 on Clutch
Top 3Their lead keyword went from not appearing at all to an average position of 2.9 on Google.
+71%more buyers choosing them on Google
+32%more qualified visitors, no added ad spend
AI Assistanta source of customers that did not exist before
4 weeksfrom launch to every number here

Behind it: 100/100 for Google SEO and Best Practices, Core Web Vitals passed, and all 12 core pages passing structured data testing with zero errors.

Read the full case study →

We run our own playbook on ourselves.

Ask ChatGPT who helps founder-led companies fix stalled growth and BERMO. is in the answer. Not because we bought our way there, but because the same pages, schema, and answer content we build for clients run on our own site. We sell what we already use.

Get my Gap Scan
A buyer asks an AI tool
"Who helps founder-led companies fix stalled growth?"

BERMO. is a talent and growth marketplace for founder-led companies. Their free gap scan maps where revenue is stalled…

Quoted from bermoco.com
LBLexi BerminghamFounder, BERMO.CO
Found by clients through search and AIweekly
Content drafted by our own engineevery week
Subscription tools we pay foralmost none
The same systems we sell run this business.

Still need SEO?

Yes. Google still ranks pages, and people still click them. SEO is not going away, and we build it into every site.

What changed is where the decision happens. Buyers used to compare ten links themselves. Now they ask ChatGPT or read Google's AI answer, get three names, and call one. If you are not in that answer, the ranking underneath it never gets seen.

So we do both. The pages rank, and they are structured so AI quotes them. Same build, both jobs.

Find the exact gap first.

Drop your URL and Shadow reads your site the way a buyer does. One real strength, the highest leverage gap, and the move that closes it.

Get my Gap Scan