Ramsi × BERMO · Hospitality technology

Building the digital foundation for the next stage of growth.

Item: BERMO.
Rating: 5
Author: Jeff Loucks

Ramsi had already built sophisticated AI technology for hotel revenue management. The next step was making sure its website, messaging and online presence reflected the strength of the product, and made it easier for the right hotel buyers to find and understand it.

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References · verified on Clutch5.0

“They took the time to understand our business and nailed the design with minimal input from us.”

Jeff LoucksVP of Revenue Strategy, Ramsi

Quality 5.0Schedule 5.0Cost 5.0Willing to refer 5.0

Read the reviews Clutch Google

The results

4 weeks, measured in their analytics

Top 3Buyers searching for what Ramsi sells now find them in Google's Top 3. Four weeks earlier, Ramsi was not being named at all.

+71%more buyers chose Ramsi's website from Google after the rebuild, with 32% more qualified visitors and no added ad spend.

NEWBuyers now arrive from AI assistants, a source of customers that did not exist before the rebuild.

31buyer questions answered directly on the site, readable by Google and AI

$25Kin existing marketing spend identified to reallocate toward measurable work

12 / 12core pages rebuilt so Google and AI clearly understand Ramsi, all passing testing with zero errors

4 wksfrom launch to every number here

The work

What we built

We didn't approach Ramsi as a website redesign. We looked at the full path between someone discovering the company and understanding why they should consider it. BERMO rebuilt the website and the systems behind it around how Ramsi's buyers actually research, what they ask before buying, and how Google and AI now find and understand companies.

Built for the buyer

A custom website built around Ramsi's existing technology, with clearer positioning and buyer language.
31 buyer questions answered directly on the site. The system automatically makes new answers readable by Google and AI, with no new development each time.
Google and AI setup, so the right hotel buyers find and understand Ramsi wherever they search.

Built for the team

Content and event systems the Ramsi team can update themselves.
Search measurement, so the team can see what is working.
Training so the team knows what to watch and how to keep building on the work.
A review of existing marketing spend that identified $25K to move toward work with clearer, measurable results.

The technical foundation

Behind the scenes: JSON-LD, schema, search and AI answer optimization, crawler access, indexing, redirects and measurement. The website reached 100/100 for Google SEO and Best Practices, passed Core Web Vitals, and all 12 core pages passed structured data testing with zero errors.

The journey

Where we started, what we built, what changed

Where we startedWhat we builtWhat changed

Growing AI companyCustom website + buyer messagingGoogle Top 3

Primarily relationship led discoveryGoogle + AI discovery setup+71% more buyers on Google

New Ramsi brandClear signals across the websiteAI began sending traffic

Team needed easier website updatesSelf managed FAQs, events + contentLess developer dependence

Marketing investment already underwayFull review of what was producing value$25K identified to reallocate

What we found next

Where the next growth sits

The work also gave Ramsi a clearer picture of where its next growth opportunity sits.

With the website foundation in place, the next opportunity is building more third party visibility through hotel reviews, industry platforms such as G2, Capterra and Hotel Tech Report, buyer specific pages, and better tracking between website visits and leads. That's where Phase 2 builds from.

Phase 1: Foundation built

Phase 2: Growth in progress

What our partner says

“

Lexi did an outstanding job on our new website. She helped us think through not just the design, but also the branding, messaging, and SEO needed to better communicate who we are and what we do.

Jeff LoucksRamsi Hospitality

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