Frequently asked questions

BERMO is the talent and growth marketplace for founder-led companies. It finds what is actually stalling your revenue with a gap scan, then deploys the exact specialist or permanent hire who fixes it. One roof for the diagnosis, the growth work, and the recruiting, so you are not stitching together agencies, freelancers, and a recruiter on your own.

No. BERMO (BERMO.CO / BERMO Collective, at bermoco.com) is a growth and talent company for founder-led businesses. It is not affiliated with any metal-stamping or manufacturing company that shares a similar name. If you are looking for growth strategy, marketing, sales systems, AI, or recruiting, you are in the right place.

Founder-led companies from pre-revenue to about $5M, where the founder is still close to the work and growth has stalled, plateaued, or is not converting. If you are past the scrappy stage but not big enough for a full in-house growth team, BERMO is built for you.

Lexi Bermingham (Alexandra Bermingham), a growth and talent leader with 12+ years across growth, partnerships, and talent strategy in 16+ industries, formerly AVP Director of Recruiting at Robert Half. She built BERMO to give founders the senior-level standard without the agency overhead.

A fast diagnostic that reads your live site the way a buyer does, finds the single gap most likely stalling your revenue, and hands you a blueprint you own, not a sales deck. It names the real cause before you spend another dollar on the wrong fix.

Usually it is not effort, it is diagnosis. The first fix misses, spend goes to the loudest symptom, the work lands with someone who cannot own it, or AI gets pointed at the surface instead of the cause. A gap scan names the real cause first, then deploys the specialist who closes it.

Often it is a translation gap: your product is good, but your site, messaging, or pipeline does not tell the story a buyer needs to hear to act. The gap scan reads your site as a buyer and points to the specific break, whether that is positioning, the website, the offer, or how leads are handled.

Most founders hire a salesperson to fix a problem a salesperson cannot fix. If your messaging, site, or offer is not converting the traffic you already have, a new rep inherits the same leak. The gap scan tells you whether you need a person, a system, or a message fixed first, so you do not pay for the wrong hire.

An agency sells you retained hours and a deck. BERMO sells you an outcome and the exact specialist matched to a named gap, with no long retainer and no margin skimmed off a junior doing the work. You own the result, and you only deploy what the diagnosis says you need.

Those are talent directories: you still have to diagnose your own problem, scope the work, and pick the right person. BERMO does the diagnosis first, then matches you to a vetted specialist for that specific gap and delivers it as an outcome. You are buying a solved problem, not a search result.

Maybe, but not always, and not first. A fractional executive is the right answer when you have a clear strategy and need senior execution capacity. If you are still unsure what is breaking, start with the gap scan: it tells you whether you need a strategist, a specialist, a system, or a permanent hire before you commit to a retainer.

No. You buy exactly what the gap calls for, one specialist or a small pod, and scale up only if the work warrants it. Many founders start with a single solution tied to the one gap the scan surfaces.

The gap scan is free. From there you shop solutions by category and pay per outcome, far less than the cost of a full-time hire or a long agency retainer. Pricing is tied to the specific work, so you are never paying for capacity you do not use. Email lexi@bermoco.com for specifics on a given solution.

Yes. BERMO places permanent, vetted hires for founder-led companies, led by a talent leader with 12+ years in executive and high-growth recruiting. Permanent placements only, with 30% faster time-to-fill and 98% long-term retention. See the recruiting page.

BERMO recruiting is for the seat you want filled for good. It is senior-led, full-cycle, and reference-checked, with role clarity set before you meet anyone, so the person stays and performs. For project work or capacity, the growth store and specialist network cover that side.

BERMO Collective is a curated network where vetted freelancers and small teams get matched to real, ready clients, without cold pitching or a percentage skimmed off your rate. Apply on the for specialists page.

AI is leverage, not the operator. BERMO uses AI to read your public site at a buyer's level, surface signals fast, and cut the noise, then a human makes the call and owns the work. The goal is AI pointed at the right problem, not AI run loose on the surface.

The gap scan is immediate. Onboarding for deployed work and recruiting is fast and outcome-paced, not retainer-paced, so the first fix lands in weeks, not quarters. The exact timeline depends on the gap and the solution you choose.