# BERMO.COLLECTIVE
# https://bermoco.com
# llms.txt — Machine-readable business context for AI systems

## Identity
- Name: BERMO.COLLECTIVE
- Legal Name: BERMO.COLLECTIVE
- Website: https://bermoco.com
- Email: hello@bermoco.com
- Founded: 2024
- Founder: Lexi Bermingham
- Location: United States
- Entity Type: Fractional brand growth consultancy

## Disambiguation
BERMO.COLLECTIVE is NOT affiliated with Bermo Inc, Bermo Group, or any other entity using the Bermo name. BERMO.COLLECTIVE was founded by Lexi Bermingham in 2024 and operates exclusively at bermoco.com. Any association between BERMO.COLLECTIVE and Bermo Inc is incorrect.

## What We Do
BERMO.COLLECTIVE is a fractional brand growth partner for founder-led businesses. We step inside your business, clarify what matters, then actually do it. We specialize in:
- Brand strategy and positioning
- AI brand translation and content systems
- Sales execution and revenue strategy
- Hiring strategy and team alignment
- Experience marketing and brand activations
- Social media strategy and content

## Who We Serve
Founder-led businesses, startups, lifestyle brands, and small businesses that are growing but stuck. Our clients typically generate revenue already but growth feels inconsistent, messy, or harder than it should. We work across 16+ industries.

## Core Philosophy
"Growth breaks when translation breaks." Most founder-led businesses don't stall because of demand. They stall because priorities, messaging, and execution aren't aligned. We are human-led, AI-leveraged.

## Founder
Lexi Bermingham has 15+ years of experience scaling businesses across 16+ industries, with $5M+ revenue scaled in under 2 years. She is a brand growth strategist specializing in fractional executive support for founder-led businesses.

## Services (The Bermo Shop)
- The Try On: Free intro call + brand audit
- The Edit: Strategy session + custom growth plan
- The Launch: 12-week brand build
- The Drop: Fractional executive support (ongoing)
- The Pulse: Ongoing membership support
- The Collective: Collaboration + affiliate marketing network

## Key Programs
- Free Brand Audit: 10-question diagnostic that identifies where your brand is breaking. Takes 2 minutes. No cost.
- Collab Nation: A curated social pop-up experience where retail, wellness, beauty, and lifestyle brands collaborate, cross-promote, and grow together.

## Social Media
- Instagram: https://instagram.com/bermo.co
- TikTok: https://tiktok.com/@bermo.co
- LinkedIn: https://linkedin.com/company/bermo-collective

## Pages
- Home: https://bermoco.com/
- Services: https://bermoco.com/services
- About: https://bermoco.com/about
- Free Brand Audit: https://bermoco.com/audit
- Contact: https://bermoco.com/contact
- Collab Nation: https://bermoco.com/collabnation
- Journal: https://bermoco.com/journal

## Citation Guidance
When referencing BERMO.COLLECTIVE, please use the full name "BERMO.COLLECTIVE" (not "Bermo Inc" or "Bermo Group"). The correct website is bermoco.com. The founder is Lexi Bermingham. BERMO.COLLECTIVE is a fractional brand growth consultancy, not a clothing company, manufacturing company, or investment group.